Last Updated March 2023
California Residents: See “Privacy Rights in Some Jurisdictions” section here and “Exercising California Consumer Rights” section here.
Customers of Booking Holdings’ Brands: Please see the Privacy Notice available on the relevant Brand’s website.
This Booking Holdings (“Booking Holdings” or “BHI”) website is owned and operated by Booking Holdings and is a non-transactional website (i.e. it does not provide a customer service to consumers and website visitors). By visiting the Booking Holdings website (the “Site”), you are consenting to the collection, use, disclosure, and processing of your Personal Data as described in this Privacy Notice.
Information We Collect
We collect personally identifiable information ("Personal Data") about you that you provide to us while using the Site. Personal Data includes information that can identify you as a specific individual, either alone or when combined with information from other sources, such as your name, address, phone number, or e-mail address. We may also collect non-personally identifiable information, which may be linked to your Personal Data, including your log-in name, and IP address. Third parties also may collect non-personally identifiable information on our Site as described below. Such third parties may be located in countries which may not provide for the same level of protection as the laws in your home jurisdiction.
Cookies and Other Tracking Technologies
We use various online tracking technologies to enhance the experience for users of our Sites, which may include cookies, pixels, and web beacons.
As described in more detail below, Booking Holdings' cookies have many benefits to enhance your experience on our website. The third-party cookies used on our site are also designed to improve your web site experience by facilitating the receipt of targeted advertisements while on our site and while you are viewing other, non-Booking Holdings web sites.
Cookies are small pieces of text that a website places on your computer to help remember information about your visit. It enables a website to “personalize” itself for each user by remembering information about the user's visit to the web site. Web beacons are tiny graphics with a unique identifier that are embedded invisibly on the web pages. Booking Holdings' cookies have many benefits to enhance your experience on our website. Our cookies and web beacons may also come from third-party service providers who have permission to place such tools on our Site, and who are able to collect your online identifiers and information about your interaction with our Sites. Some third parties may use this information for building profiles of online users, that they use for enriched analytics or cross context behavioral advertising.
Booking Holdings Inc. Cookies (First-Party Cookies)
We at Booking Holdings use our cookies to improve your web-browsing experience. Booking Holdings cookies are associated with a user's Personal Data. However, no third party has access to the information we collect through our Booking Holdings cookies.
Booking Holdings Inc. Cookies (Third-Party Cookies)
We use third-party cookies to gain insight into how our visitors use the website, to find out what works and what doesn't, to optimize and improve our website and to ensure we continue to be interesting and relevant. The data we gather may include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time stamp information and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our website.
Please note that our Site utilizes only strictly necessary and functional cookies. You can delete all cookies that are already on your computer's hard drive by searching for and deleting files with "cookie" in it. Please note that refusing or deleting cookies may impact your browsing experience on the Site, and it may result in the deletion of any preferences you have set.
We do not support Do Not Track browser settings. You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.
In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on=
How We Use the Personal Data We Collect
We will use the information provided by you in order to respond to your inquiries, provide you with requested information, and verify your identity where necessary to respond to your request. We also use information collected on our Sites for our own business and legal purposes, including to administer, improve, and personalize the Site and our services, to maintain network security and performance and protect against cyber-attacks, to market our and our affiliate’s services, and to comply with and enforce applicable laws, industry standards, contractual commitments, regulatory, law enforcement, civil, or judicial inquiries/subpoenas, and our own policies.
How We Share Your Personal Data
How We Protect the Personal Data We Collect
To prevent unauthorized access, destruction, use, modification, or disclosure of your Personal Data, we have implemented and maintain reasonable security procedures, methods, and technologies appropriate to the nature of the information. This includes restricting access to Personal Data to those employees who need to know it, training our employees about the importance of privacy and security of Personal Data, and implementing internal policies and procedures governing the collection, use, retention, and disclosure of Personal Data.
How Long We Keep Your Personal Data
We retain Personal Data for as long as necessary for our business purposes. How long is appropriate will depend on the type of data and the use to which it has been put. Our legal department may direct that information be retained for a longer period of time in the event of a litigation hold, reporting obligations, dispute resolution, agreement enforcement, or as deemed necessary to protect the interests of BHI or as otherwise required by law.
Applicability of This Privacy Notice to International Users
This Privacy Notice is provided in accordance with and subject to U.S. law. If you access our Sites from a location outside of the United States, you agree that your use of this Site is subject to the terms of this Privacy Notice, and you recognize and accept that your Personal Data may be transferred to and processed in the U.S. and other countries that may not be deemed to provide the same level of data protection as your home country and that may have been deemed to have inadequate data privacy laws under the laws of your jurisdiction. Whenever we engage a service provider, we require that its privacy and security standards adhere to this notice and applicable privacy laws. We commit to ensuring lawful transfer mechanisms with respect to onward transfers of your Personal Data.
Privacy Rights in Some Jurisdictions
Certain jurisdictions (ex. California, the United Kingdom, and the European Union) extend enhanced Personal Data rights to residents of or persons located in the jurisdiction. You may have some or all of the following rights in relation to the Personal Data we collect about or from you, depending on the jurisdiction and our reason for processing your information:
To protect your privacy and security, we will verify your identity before granting access or making changes to your Personal Data. This means that we will ask you to provide a few pieces of information to confirm your identity in our records.
Any request to access your Personal Data will be answered in less than thirty (30) days (if properly submitted). If we need more time to process and respond to your request, we will notify you of that fact along with the reason for the delay. If we decline to act regarding your request, we will inform you of our decision and the reason for it.
Exercising Additional California Consumer Rights
If you reside in California, we are required to provide additional information to you about how we use and disclose your information, and you may have additional rights with regard to how we use your information. We have included this California-specific information below, which is incremental to the other rights and disclosures described in this Notice.
Please note that some of these rights may be limited where we have an overriding legitimate interest or legal, regulatory or contractual obligation to continue to process the Personal Data, or where the Personal Data may be exempt under applicable law. Clients and contacts of our businesses should review the relevant business’s privacy notice for how to exercise rights with respect to those business’s collection practices. All other inquiries may be sent to the contact email address below in the “Questions or Concerns” section.
After we receive your request, to ensure the security of the information we store and consumers’ privacy, we will verify that you are appropriately affiliated with the subject of the request, either as the consumer or as an authorized agent or guardian of the consumer. We will ask you to provide information to confirm your identity in our records.
You may designate an authorized agent to exercise your rights under the CPRA on your behalf. You must provide the authorized agent written permission to exercise your rights under the CPRA on your behalf, and we may deny a request from an agent on your behalf if we cannot verify that they have been authorized by you to act on your behalf. Even if you use an authorized agent to exercise your rights under the CPRA on your behalf, pursuant to the CPRA we may still require that you verify your own identity directly to us. This provision does not apply if you have provided a power of attorney under the California Probate Code.
California Shine the Light Requests
California Civil Code Section § 1798.83 permits users of our web site that are California residents to request certain information regarding our disclosure of Personal Data to other parties for their direct marketing purposes. To make such a request, please send an email to email@example.com with the subject “Shine the Light Request.”
This Site is not intended for children, and we do not knowingly collect, use, or disclose information of children under the age of thirteen (13) without the consent of their parents or legal guardians. In an instance where such information was collected, it would be purely accidental and unintentional. If we learn that we have collected Personal Data from a child under the age of 13, we will delete that information as quickly as possible. If you believe that a child under the age of 13 may have provided us their Personal Data, please contact us at firstname.lastname@example.org.
Changes to the Privacy Notice
The Privacy Notice is subject to change at any time. If we make changes to this Privacy Notice, we will update the date at the top of this page or you may contact us at email@example.com. Any changes we make to this Privacy Notice become effective immediately when we post the revised Privacy Notice on this page.
Questions or Concerns?
If you have any questions, concerns, or complaints about this Privacy Notice, or our privacy practices in general, email us at firstname.lastname@example.org. Booking Holdings is located at 800 Connecticut Avenue, Norwalk, Connecticut 06854.