Lola is an AI assistant for everything worth doing - connecting discovery, personalization, access, and booking all in one place. Members ask for a hotel, a restaurant, an event or a full trip in one conversation, and Lola checks live availability and pricing, learns preferences, and completes the booking. Lola uses the latest AI models and partner APIs so content, availability, prices and bookings come directly from each partner’s own systems. Lola’s results are not influenced by vendor payments and there are no ads, featured placements or sponsorships. Membership is free, and Plus and VIP plans add preferred hotel rates, priority dining, airport services and personal concierge access through Lola’s partners. Lola is headquartered in New York City.