History

Learn more about the key milestones of the world leader in online travel and related services.

  • The Priceline Group changes its name to Booking Holdings.

    After years as The Priceline Group, the company changed its name Booking Holdings, a name that more accurately reflects their global size and scale, whiling aligning their six brands – Booking.com, Priceline, KAYAK, Agoda, Rentalcars.com and OpenTable – to a theme that all of them execute against every day: helping people book amazing experiences through technology.

    2014
    2018
  • 2017

    Glenn Fogel becomes Chief Executive Officer and President of The Priceline Group.

    Jeffery H. Boyd becomes Executive Chairman of the Priceline Group’s Board of Directors.

    The Priceline Group acquires Momondo Group, a leading European meta engine that offers flights.

    The Priceline Group is ranked #11 by Fortune in their inaugural Future 50 list.
  • 2016

    The Priceline Group is ranked by Fast Company as a “World’s Most Innovative” company.
  • 2015

    The Priceline Group is named by Forbes as one of the Top 25 Most Innovative Companies in the World.

    The Priceline Group acquires PriceMatch, a leading cloud-based data and analytics solution for hotels.

    The Priceline Group acquires RocketMiles, a Chicago-based company that allows travelers to book hotels while earning airline miles.

    The Priceline Group acquires ASDigital, a leading provider of restaurant table and reservation management solutions based in Australia.
  • 2014

    The Priceline Group acquires OpenTable.

    The Priceline Group is named a Fortune Most Admired Company.

    Priceline changes its name to The Priceline Group to reflect its evolution as a company with multiple independently-operated brands.
  • 2013

    Darren Huston is named Chief Executive Officer of Priceline.

    Jeffery H. Boyd becomes Chairman of the Priceline Board of Directors.

    Priceline acquires global travel search tech company KAYAK.
  • 2012

    Priceline launches Priceline Ventures to invest in small growth companies that align with strategic interests across the Priceline businesses.
  • 2010

    Priceline surpasses Expedia to become the world’s largest online hotel reservation service.

    Priceline acquires TravelJigsaw, a multinational rental car service which is known today as Rentalcars.com.
  • 2009

    Priceline is added to the S&P 500 Index.
  • 2007

    Priceline acquires agoda.com, an Asia-based leader in hotel accommodations.
  • 2005

    Priceline acquires Booking.com, the leading hotel booking website in Europe and world’s largest accommodations website today, and combines it with ActiveHotels.
  • 2004

    Priceline enters the retail hotel business by acquiring a majority stake in TravelWeb.

    Priceline acquires ActiveHotels.com, a leading online hotel booking service in Europe at the time.
  • 2003

    Priceline moves beyond its Name Your Own Price® service and enters the retail air space.
  • 2002

    Jeffery H. Boyd is named Chief Executive Officer of Priceline.
  • 2001

    Priceline becomes profitable.
  • 2000

    Priceline discontinues WebHouse Club, a venture housing Name Your Own Price® gasoline, groceries, mortgages and telephone services to refocus on travel.

    Priceline Founder Jay Walker steps down from Priceline Board of Directors.
  • 1999

    Priceline undergoes initial public offering and reaches $12.9 billion market value on the first day, the highest first day value for a corporation at the time.

    Priceline experiments with selling groceries and gasoline (WebHouse Club), long distance telephone service, home mortgages, secondhand goods, and new cars through its Name Your Own Price® service.
  • 1997

    Priceline Founder Jay Walker launches priceline.com with its famous Name Your Own Price® service.
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