Digital Markets Act (DMA)

Booking Holdings is committed to promoting a fair and competitive digital economy. Our 2025 DMA Compliance Report outlines the measures we have implemented to comply with the DMA, a European regulation that shares our ambition to ensure a fair and contestable digital market. Our 2025 DMA Consumer Profiling Report describes techniques of profiling of consumers utilized by Booking.com, the designated Core Platform Service.

Booking Holdings was designated as a gatekeeper under the DMA by the European Commission for its online intermediary service Booking.com on May 13, 2024.