• Minimum size fonts typically should be:
  Digital or Web: 16px for body text. 18pt for large text.
  Print, Word, or other documents: 10pt
• Keep text simple. Avoid excessive italics and bold.
• Limit type sizes, weight, and styles. Maintain a small, consistent set of fonts to aid readability and reduce cognitive load.
• Avoid overly long line lengths in body text, aiming for a balanced paragraph width that supports comfortable, continuous reading without feeling cramped or difficult to track.
• Left, right, or center alignment are possible, however left alignment is preferred. Don’t justify text as this can create uneven gaps between words, making reading harder and less natural.
• Whenever possible, use actual text and not images or pictures of text. Screen readers can skip over images without proper alt text defined. Also, images of text also degrade and become pixelated when high levels of screen magnification are used.
• Text over images needs to pass color contrast requirements which can be difficult to determine if the image is complex. To work around this, be sure to choose images with clear, open areas that text could fit into without being obstructed. Additionally, a 20% black/white overlay can be applied to increase color contrast.

The Booking Holdings Icons are simple, unfilled line icons paired with a pattern dot grid*. Icons should be limited to two colors – typically Bright Blue and Dark Navy, but can also be knocked out on a dark background.

*The dot grid should be made of wide and evenly spaced series of dots in which the space between dots is greater than the width of one dot.