Booking Holdings Announces it has Signed an Agreement to Acquire FareHarbor
"Today travel is fueled by technology, yet the local experiences and attractions marketplace is still largely offline," said Gillian Tans, CEO of Booking.com. "FareHarbor's technology allows local tours and attractions to easily bring their businesses online. We see an immense opportunity to leverage this technology to bring more local experiences online, benefitting the entire global travel ecosystem for both consumers and local businesses by allowing them to connect instantly through a seamless digital experience."
FareHarbor will operate as an independent business within the company. The acquisition has been approved by FareHarbor's board of directors and stockholders and is expected to close in the coming weeks, subject to satisfaction of closing conditions.
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Kim Soward, kimberly.soward@bookingholdings.com